2. Retain the information (keeping it in, called “storing”)
This happens when your listeners actually remember what you said instead of forgetting it when they walk out of the church.
3. Retrieve the information (using it, called “accessing”)
This is simply application. You want your listeners not only to remember what you said, but to apply the truth in their daily lives as well.
Brain-based preaching and teaching is an intentional process by which you consider how people’s brains process information and learn. When we keep the brain in mind and in particular these three memory processes, I believe our sermons will become sticker and result in greater life transformation.
RELATED: Great Preaching Does Not Mean Great Leadership
If you want to read a great article on brain-based learning, I recommend this one.
Next week when you finalize your sermon, take five minutes and ask yourself what you could do to incorporate each of these three brain processes in your sermon to make it sticker.
In fact, don’t wait until next week. What is one small brain-based change that immediately comes to your mind right now that could make this week’s sermon stickier?
I wrote an entire book on how insights about the brain can improve our leadership. It’s called Brain Savvy Leaders: the Science of Significant Ministry. You can get it here.
This article on brain based preaching and teaching originally appeared here, and is used by permission.
