Recall Strategy: Your 2021 Communication Focus

Our task is to do what we can to raise the value of attending our churches, whether online or in person. We must learn the critical skill of recall.

Recall Strategy: Your 2021 Communication Focus

You have no doubt heard all the doomsayers saying that what we’ve experienced in the last year is beckoning a new age of disengagement in your church. You’ve probably heard people say that somewhere around a third of our people have left the church and won’t be returning. It seems like for decades, we’ve been talking about the fact that we’re losing a generation, and this past year has accelerated that loss. I do think that we are facing some tough days ahead. However, I’m not content to just sit by and let people slip out the back door because of everything that’s happened in the last 12 months. That’s why we must learn the critical skill of recall

Your responsibility and mine is to lean in and to do what we can to raise the value of attending our churches, whether that be online or in person.

It’s always been our responsibility to ensure that the people who are connected with our ministries find what we’re doing to be valuable. It’s our responsibility to communicate with them in such a way as to draw them from the crowd and ultimately get them connected to the core.

Of course, we’ve had significant disruption in the last year, and we need to be laser-focused as we look on how we communicate in this coming year. Your church has an opportunity to recall people and bring them back again, whether that be to in-person services or to engaging online.

I really do believe that the church shines brightest in the darkness.

There’s no doubt that we are in a dark time in many communities across the country. We need your church to shine brightly in order to see the message of Christ connected with people who have been disconnected for a while.

Have you noticed how good your dentist is at recall?

Is it just me, or have you noticed that dentists have really stepped up their game on recalling people over the last few years?

I’m not a huge dentist fan. In fact, is anyone really? Is the thought of having someone else’s fingers digging around inside your mouth and scraping whatever has been building up there for the last six months a pleasant idea?

The dentist can teach us a lesson in a recall communications strategy. They do a good job reaching out through texts, email, and other methods to get you to come back on an annual or semi-annual basis. The difficulty they’re faced with is that people resist going to the dentist, and their livelihoods are largely based on getting people to add that as a regular rhythm two or three times a year. Your church and mine need to learn from people & organizations like your dentist, who go out of their way to recall people.

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Rich Birch
Rich serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. He blogs at and is a sought after speaker and consultant on multisite, pastoral productivity and communications.