What is God’s Demographic Target?

God’s demographic is oneness—the kind of oneness that spans the gaps and unifies people of every nation, tribe, and tongue.

god's demographics

In our fractured society demographic studies are the sacred scriptures of politics, education, and marketing. The categories of Latino, African-American, Anglo, and Asian are too large: demographics break down ethnicities into subcategories of gender, age, sexual orientation, and coffee-habits. Even within the church, organizations such as George Barna’s have made a career out of demographic distinctions. The data of social media breaks us into sociological ghettoes, and those who sell goods, services, and philosophies use demographic figures to target their message. But what is God’s demographic?

What is God’s Demographic Target?

The Creator has a different demographic profile. It’s not Boomers, GenXer’s, Millennials, of even Nones. God’s demographic is oneness—the kind of oneness that spans the gaps and unifies people of every nation, tribe, and tongue. Consider, for example, how Jesus launched his church:

Now there were staying in Jerusalem God-fearing Jews from every nation under heaven . . . Parthians, Medes and Elamites; residents of Mesopotamia, Judea and Cappadocia, Pontus and Asia, Phrygia and Pamphylia, Egypt and the parts of Libya near Cyrene; visitors from Rome (both Jews and converts to Judaism); Cretans and Arabs . . . (Acts 2:9-11)

In that moment when God chose to launch his ends-of-the-earth initiative, he chose to bring people together. Using God’s demographic Jesus indiscriminately poured out a one-size-fits-all solution on everyone: the true demographic of the church is the Holy Spirit.

The earliest Christians learned again and again the work of the Spirit. The Comforter broke boundaries and distinctions worldwide. The Spirit of Christ favored one people, “neither Jew nor Gentile, neither slave nor free, nor is there male and female . . . all one in Christ Jesus.” (Gal 3:19)

The Lord’s method was part of his message. He broke down barriers. One faith, one baptism, one hope, one Lord. The book of Revelation, that crazy picture of the moment when time itself is rolled up like a cloak, paints a picture of the Forever Days: there before me was a great multitude that no one could count, from every nation, tribe, people and language, standing before the throne and before the Lamb. They were wearing white robes and were holding palm branches in their hands.  (Revelation 7:9)

God is a sweet community within Himself: Father, Son, and Spirit. Even in the midst of the Trinity’s sharp distinctions and clear identity there radiates oneness. What keeps us from imitating his example?


This article on God’s demographic originally appeared here, and is used by permission.

Ray Hollenbach
Ray Hollenbach helps pastors and churches navigate change. He's the founder of DEEPER Seminars, weekend leadership retreats focused on discipleship in the local church. His devotional book "Deeper Grace" is available at Amazon.com He currently lives in central Kentucky. He's also the author of of "The Impossible Mentor", a deep dive into the foundations of discipleship.