

In our fractured society demographic studies are the sacred scriptures of politics, education, and marketing. The categories of Latino, African-American, Anglo, and Asian are too large: demographics break down ethnicities into subcategories of gender, age, sexual orientation, and coffee-habits. Even within the church, organizations such as George Barna’s have made a career out of demographic distinctions. The data of social media breaks us into sociological ghettoes, and those who sell goods, services, and philosophies use demographic figures to target their message. But what is God’s demographic?
What is God’s Demographic Target?
The Creator has a different demographic profile. It’s not Boomers, GenXer’s, Millennials, of even Nones. God’s demographic is oneness—the kind of oneness that spans the gaps and unifies people of every nation, tribe, and tongue. Consider, for example, how Jesus launched his church:
Now there were staying in Jerusalem God-fearing Jews from every nation under heaven . . . Parthians, Medes and Elamites; residents of Mesopotamia, Judea and Cappadocia, Pontus and Asia, Phrygia and Pamphylia, Egypt and the parts of Libya near Cyrene; visitors from Rome (both Jews and converts to Judaism); Cretans and Arabs . . . (Acts 2:9-11)