

3. Fame and Celebrity
Celebrity has been around for a long time—going back at least to Absalom, the Old Testament’s most famous celebrity, with his clever charm and his beautiful black flowing hair.
But modern technology—printing of course, but especially movies, radio, TV and now the Internet—have given the Castor-and-Pollux god of Fame-and-Celebrity new prominence.
So now fame and celebrity are largely unquestioned, even among Christians. Being famous is always better than not being, and becoming a celebrity is always something to be applauded. Therefore, aspired to.
In this value system, seeking obscurity is dumb. Becoming “less so that others may become more” is irrational, suspect and likely a sign of mental derangement.
Many parents will sacrifice virtually anything for the chance for their child to become famous—whether in entertainment, sports or even academia. (Ever seen a child beauty pageant?)
Note that the high god here is not money, but rather fame-and-celebrity.
2. Collegiate Sports
Collegiate sports is, of course, a way to achieve fame, celebrity and wealth—at least potentially.
Compare the salaries and perks of university head coaches and athletic directors with those of presidents and deans as a first indicator of this idolatry. Look at sports and media budgets.
But there are many other signs. Collegiate sports have become a whole elaborate high-tech profit-making system—a business, really—with big winners and many losers.
From the outside looking in, the idolatry is obvious. From the inside, even to raise the question appears extreme, unjustified, irrational.
1. Professional Sports
This is America’s Top God at the moment. Not 50 years ago, but now. The growing popularity of and devotion to this god has happened so gradually that millions have not noticed the seduction. Instead, what they see is high-tech glitz powered by advertising mega-dollars.
Professional sports have it all: Money, fame, sex, technology, and immense and growing economic clout.
It is professional sports, of course, that powers collegiate sports—to the point where the line between “professional” and “amateur” is often a joke.
College sports power high-school sports—which power grade-school sports. A huge, interlocking system, a hierarchy.
Result: Today, one of the most obscene, disturbing scenes on TV or the Internet or on a sports field is not sex or violence. It is a small boy, barely into grade school, nearly lost in a football helmet and uniform, being socialized into a culture and worldview that is artificial, unhealthy and ultimately demeaning. Trapped in a uniform and trapped in a deadly culture. It is a tragedy and a training in idolatry. Actually a form of spiritual formation (or malformation).
Among many other things, this form of unrecognized child abuse insulates (literally) your child from normal, unprogrammed interaction with the natural world of trees, flowers, birds, rivers and dirt. God’s good creation.