Share this eBook with your leadership team: NextGen Generosity: Leveraging Technology for Engagement .
From Church Community Builder: “People have always given to churches using the currency of the day. When our culture was agrarian, people gave animals or produce. When currency was introduced, giving became monetary. When the Industrial Revolution came, people gave more regularly as personal incomes became more predictable and scheduled. Today’s shift toward online and mobile giving is simply a sign of the times. Many people today don’t carry much cash at all and certainly aren’t in the habit of writing checks. The rise of non-cash transactions suggests a reality that many leaders don’t recognize—that people want to give the same way they pay bills and make purchases: electronically.”
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