A few months back I did a series of posts on six big ideas about “Engaging the Givers in Your Church.” And just like there are real actionable steps that churches can take to engage givers, there are also things that churches do to repel givers. More often than not they’re doing these things and they don’t even know it. So below are three guaranteed generosity killers that are running rampant in churches today.
You’d be surprised how infrequently churches take the time to say thank you to people who financially support the ministry. And you’d probably also be as equally surprised how far a simple thank you will go. Here are a few suggestions you can put into action this week to change that: 1) Make sure every time a person gives for the first time to the ministry of your church that they get a letter to acknowledge their gift and say thank you. 2) Each week send a handwritten personal note to each person who gives a generous gift to the ministry. 3) Say thank you from the stage and celebrate the generosity of your church when they’re generous. When you don’t say thank you what you’re saying is you don’t care.
2. Waste, or the Perception of Waste
When people feel that their financial gift and sacrifice is being used in a wasteful manner they will pull their funding in a heartbeat. What I’m not saying is that everything should be value engineered, that isn’t the highest goal. But when funds aren’t used in a strategic manner that clearly advances the mission, that’s wasteful. No doubt having the right tool for the job is important. But don’t confuse the fact that extravagance is not the same thing as excellence.
When you say you are going to use a particular offering for one need and then turn around and use it for something else you break trust. And trust is the foundation for leadership. Simply put, people don’t give to ministries that they don’t have a high level of trust in.
What else have you seen churches do that discourage giving? What would you add to the list? Leave a comment!