Email Follow Up
Email may be a somewhat old technology, but it’s still extremely effective to encourage people to become regulars. We use MailChimp for this part. To do this, you’ll need to pay, at a minimum, $10 a month, but it’s completely worth it.
Every Monday, you’ll want to take the new information cards and plug in the information to your email list that is setup for email automation.
RELATED: How to Welsome Visitors
Over the course of a month, we send out five different emails to visitors. I took the emails that Bobby Williams shared with the UnSeminary audience when he was featured on the UnSeminary Podcast and then modified them to meet our needs.
How to do email automation in Mailchimp for visitor follow-up:
Visitor Video
In the first email that is sent to visitors they are invited to watch a short welcome video from our lead pastor, Kenny White (have you read his post on finding your preaching voice?).
Don’t overthink this video. Simply talk with the viewer (a visitor) as if they were right in front of you. Tell them you were glad they were there and invite them to come back.
Be Intentional
Have a plan and tweak it to improve. Ask other pastors what they are doing in the area of helping guide church visitors to become church regulars (and fully devoted followers of Christ). If you’d like, you can do just that in our private Facebook group for pastors. If you want your church to grow, visitors must feel valued and welcomed if they are going to become regulars.
