On Rich Birch’s unSeminary podcast, Rich chatted with Kyle Isabelli, the lead pastor of Avenue Christian Church in the western suburbs of Chicago. Wondering how to connect with hurting people in your community who might not venture through your church’s doors? Kyle and Rich have a fantastic conversation about the church’s community outreach efforts using the He Gets Us campaign and the Gloo platform. Listen in to hear how you can use these free digital tools to connect with and care for your community.
The Gloo Platform
1. Gloo and He Gets Us.
Since COVID, Avenue Christian Church has utilized resources that Gloo and Barna offer to churches. In addition to church health and spiritual health assessments, Kyle and his team began to explore the He Gets Us campaign and the connection that Gloo provides to it. The He Gets Us campaign invites people to get to know the real Jesus. It communicates that Jesus understands them and that whatever people are experiencing, Jesus faced it too. He Gets Us became more widely known after two of their ads aired during the Super Bowl in 2023. In addition to being on TV, their ads are also online and on billboards.
2. The local church partnership.
The He Gets Us campaign messaging engages people in areas where they are struggling and invites them to reach out for help via text. When someone reaches out with a question or a need, the Gloo platform then forwards the messages to local partnering churches. As a partner in the campaign, Avenue Christian Church receives messages from people in their area code seeking help or encouragement so they can respond with practical care.