3. The response.
As a He Gets Us partner, Avenue gets an average of two to three messages per week forwarded to them. They then respond to the person, letting them know who they are, the church they are from, and that they are available to talk. When they reach out, they have a 50% response rate, with about half of those interactions leading to phone conversations or connecting individuals to the church through attending a service or coming to a small group.
4. Behind the scenes Gloo platform.
Gloo has an online platform that your church can sign up for where all of the contact data is stored. You can send a text message or make a phone call through Gloo and track when you were last in touch with your contacts. If the contacts have opted in to receive communications from your church, you can also export the data to Excel and use it in your church management software. In addition, the Gloo platform offers a host of other high quality resources including prayer prompts, sermon tools, reading plans, discussion guides and more.
5. Less promotion, more care.
Working with the Gloo platform has helped remind Avenue Christian Church that their digital strategy has to be less about self-promotion and more about how to provide care for people in the community, listen to what their going through, and meet their needs while sharing the gospel.