I have learned a secret to getting better results as a leader. It’s huge. Simply: share the why.
When I interviewed Zig Ziglar years ago, he repeated the share the why principle to me over and over during our conversation. It’s paramount to getting buy-in from people and helping them feel a part of a team, project, or organization.
- When you are leading people
- When you are introducing change
- When you want people to follow
- When you want people to own the vision
- When you want to build or maintain momentum
- When you are experiencing growth
- When you are experiencing decline
Don’t bother with the what. It simply doesn’t matter much. No one cares. Share the why.
Unless you share the why:
People won’t hear the what as well unless they know the why.
