7. Web Essentials
Today’s church visitors will most certainly check out your church on the Internet before they attend for the first time. Your website should be a web experience, not just a website.
8. Audience Connection
Ever been disconnected on the phone, but not realize it until you have finished speaking? Then you understand the importance of making sure you are connected to your audience.
9. Volunteer Mobilization
You have an army of creatively gifted people who attend your church every week. Learning to recruit, train and mobilize them will catapult your communications ministry to levels you never dreamed possible.
10. Creative Leadership
Creative people are not easy to lead and motivate. Understanding how to lead creative people, and those in authority over you who lack creativity, is critical.
11. External Marketing
Most churches make the same marketing mistakes: The message is not unique, the content is not inviting, and there’s no long-term strategy in place. If that description fits your church’s marketing, it’s time to make some changes.
12. Storytelling Principles
At the end of the day, stories move people. Effective storytelling is always more effective than just another event announcement.
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