4. Use LinkedIn for learning and connecting with peers and colleagues.
5. Use Youtube to offer snippets from message videos.
Provide Easily Sharable Content
You are a content-producing master! Every sermon involves hours of preparation and, when the service is over, often so is the sermon. We take our messages and break them into bite-sized pieces and share them as a daily devotional on both our website and our Facebook page. Video testimonies are powerful as well. All of the content a church produces can be distributed to the volunteer army of people in the pews to equip them to share their faith, their church and their story.
Managing Volunteers With Facebook Groups
I’m a Facebook group nut! I probably start way too many of them. We use closed groups for our volunteer teams—media, first impressions, worship, staff, etc. We like that, when someone posts, it shows up in the news feeds and notifications of group members, but gives them control over these features. It involves people in Facebook who might otherwise not log on much.
Take It Offline
I’m a big believer that you can initiate relationships online. I also think it’s important to find ways to go offline, to meet face-to-face, to serve others in a hands-on way. Social media might just be the introduction to relationships that extend much further. I can’t tell you how many mentors, friends and future church members I’ve met over Facebook and Twitter. But you can only go so deep in a public status or reply.