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Charles Lee

About Charles Lee

Charles is the CEO and Chief Idea-Maker at Ideation, a brand innovation company that specializes in helping businesses and organizations build remarkable brands via innovative business design, organizational change architecture, brand integration, design, web and marketing services. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. Charles is regularly invited to speak to leading companies and organizations on topics such as creativity, innovation, idea-making and branding. Executive leaders from brands including Wells Fargo, Toyota, The White House, Catalyst, William Morris Endeavor, mun2, Council of Urban Professionals, Chick-fil-A and many others have benefited from having Charles present at their key events.

Ideation: Our Great Need for the “New Normal”

May 13, 2020 by Charles Lee Articles, How To's

Ideation is the act of forming ideas. Its main purpose is to move ideas from conception to implementation. It seeks to create clarity and a pathway for actualization. It also cares enough to invest time and resources necessary to implement well. Ideation may embrace lean, but it doesn’t compromise mission. Ideation can be both exciting and…

Good Leaders: Don’t Forget the #2 Person!

December 11, 2019 by Charles Lee Articles, Leadership

Most organizations have a go-to face for the brand. It’s usually its pastor, founder, or CEO. They are usually the ones speaking, taking interviews, and providing vision for the organization. They are good leaders. They usually have the “goods” for inspiring others and making core decisions that impact the future of their respective brands. They…

Implementing Ideation: Think Big, Start Small, Keep Moving

November 14, 2019 by Charles Lee Articles, Strategy

Ideation

Ideation is the act of forming ideas. Its main purpose is to move ideas from conception to implementation. It seeks to create clarity and a pathway for actualization. It also cares enough to invest time and resources necessary to implement well. Ideation may embrace lean, but it doesn’t compromise mission. Ideation is the act of forming…

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Feeling Stuck? Ideation Is a Path Forward

November 13, 2018 by Charles Lee Articles, How To's

Ideation is the act of forming ideas. Ideation isn’t satisfied with ideas alone. Its main purpose is to move ideas from conception to implementation.

Why Just Doing Your Job Isn’t Enough

May 25, 2016 by Charles Lee Articles

Knowing what to do isn’t even half the battle.

5 Tips for Kickstarting Your Day

January 31, 2016 by Charles Lee Articles

Innovative influencers and leaders take intentional steps to discipline their morning lives.

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