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You are here: Home / Articles / One Great Idea to Increase End of Year Giving

One Great Idea to Increase End of Year Giving

December 23, 2024 by Karl Vaters Articles, Finances

End of Year Giving
End of Year Giving
Lightstock #35356

A lot of churches get a nice year-end bump in their finances. I’s like to share one great idea to increase end of year giving.

During the Christmas season even casual attenders come to church more often, churches hold annual events like Christmas Bazaars that bring in funds, and the week of Christmas often attracts huge crowds – and offerings to match.

But not all churches experience a bump in end of year giving.

Many churches (like every one I’ve ever pastored) either stay flat or they experience a financial downturn in the end of year giving.

One Great Idea to Increase End of Year Giving

Several years ago, I discovered a simple idea that helps our church members plan their giving better, and gives our church finances a healthy year-end bump.

A Reminder While There’s Still Time To Catch Up

In late autumn we send out a short letter to every regular giver, with a “thank you” for their faithfulness and a record of what they’ve given so far.

Send out a short letter to every regular giver with a “thank you” for their faithfulness that year and a record of what they’ve given so far.

This simple practice is a great way to thank everyone for their generosity, while providing a helpful reminder before it’s too late to make up for any unintentional shortfall for the calendar year.

In previous years, the only time we thanked or reminded people of their giving was in late January when we sent the giving report for the previous year. The problem with this timing was two-fold.

First, the “thank you” didn’t feel as sincere because it was attached to a notice we were legally required to send them, anyway.

Second, if they hadn’t given as much as they intended, the year was already over, so they couldn’t make up their shortfall.

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About Karl Vaters

Karl Vaters is the author of The Grasshopper Myth: Big Churches, Small Churches and the Small Thinking That Divides Us. He’s been in pastoral ministry for over 30 years and has been the lead pastor of Cornerstone Christian Fellowship in Fountain Valley, California for over 20 years. He’s also the founder of NewSmallChurch.com, a blog that encourages, connects and equips innovative Small Church pastors.

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