This Is How You Network at an Event

These five lessons from the business world will help you at your next ministry conference.

4. Follow up within 24 hours and be clear about why you’re contacting them.

Don’t wait too long to follow up. I usually follow up the night of the event or at the latest by the next morning. Quick follow up communicates to people that you value them and their time. During follow up, make sure to keep it brief and concise (three to four sentences max) and be clear about why you’re contacting them. Take advantage of the email subject and insert a unique phrase or word that may have been used during the conversation. This will help spark their memory of the conversation and you! If time permits, send a more memorable follow up like a handwritten note or even a video message. Creating something worth talking about goes a long way.

5. Set a reminder for a second follow up or introduction to someone else. 

I usually set a reminder in my calendar to do a second follow up with individuals that I’d like to connect with and further support through my network. During the second follow up, I usually try to connect my new friend or contact with another great person in my network that may add value to their endeavors. For me, it’s not just about building my network, but also about building the network of my friends. I’ve found over the years that many new friendships I build often professionally benefit others that I already know. It’s deeply satisfying to connect good people to one another. In fact, I go into networking events not only for myself, but also for my network. What are some things that you think about or do before, during and after networking events?

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Charles Lee
Charles is the CEO and Chief Idea-Maker at Ideation, a brand innovation company that specializes in helping businesses and organizations build remarkable brands via innovative business design, organizational change architecture, brand integration, design, web and marketing services. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. Charles is regularly invited to speak to leading companies and organizations on topics such as creativity, innovation, idea-making and branding. Executive leaders from brands including Wells Fargo, Toyota, The White House, Catalyst, William Morris Endeavor, mun2, Council of Urban Professionals, Chick-fil-A and many others have benefited from having Charles present at their key events.