Marketing is a necessary part of church planting in America. We would LOVE to think that the Lord will speak directly to every single person who needs to attend your church, placing a calling on their life. He can and he might, but LBR (let’s be real), there are churches on every corner, and people have just as many choices on a Sunday morning as they do toothpaste at Walmart. That’s why we need church marketing ideas.
Church marketing ideas are important. People are impacted by your church, and God can use your marketing strategy to draw people to the work He is doing through you. But when it comes to church marketing ideas, there are some bad strategies.
5 Bad Church Marketing Ideas
1. NOT INVESTING IN YOUR WEBSITE
Most church plants know that a website is necessary but are weary of investing too much money in one. A website is the new front door. As a church-planter and a new-church seeker, the website is the first thing I research. By the content and how “put together” the website is, I will make a decision on whether or not I will visit a church. Invest in your website, update your content and make it easy to navigate. Use neutral lingo that church goers and non church goers can understand. Your website is your MOST powerful marketing tool!
2. POOR (OR NON-EXISTENT) SIGNAGE
Most churches do a great job advertising their church before Sunday, but once the bid day comes … BLECH! Most church plants are mobile, so no one is driving by your very own facility every day, noticing your building, remembering where you are. First time visitors (which is the GOAL here) need signs. They don’t want to make U-Turns, or turn into the wrong parking lot. And you may think, “I have plenty of signs!” To which I ask, can anyone read them from the road? Size, color and font make a difference! Once there, visitors need to know where the bathroom is, and where to check in kids. Signs, Signs, Signs! It’s better to OVER-educate than under!
3. BAD ANNOUNCEMENTS
Announcements are the biggest pain for most churches. Where do you place them in the service? What do you share? How do you communicate? Announcements share the heartbeat of your church. It shows what is important and it also sets the bar of expectation. Too many get lost, too few show a life-less church. Prioritize by deadlines, sign up requirement and volunteer need. (BTW: My personal thought is that each week, a different ministry should be asking for volunteers.) Refine your announcements. It is the tool that gets people taking the next step of involvement at your church.
