How to Use Facebook for Church Planting

Memes: A meme is an image with writing on it communicating a message. You see them all the time on Facebook. You can use memes to communicate a simple principle or encouragement that aligns with the values of your church Use a template and make sure you use branding, for instance, your logo so that…

facebook church planting

Memes:

A meme is an image with writing on it communicating a message. You see them all the time on Facebook. You can use memes to communicate a simple principle or encouragement that aligns with the values of your church

Use a template and make sure you use branding, for instance, your logo so that people know it came from you. Here is one of our memes.

 

You can use scriptures, Christian quotes, or maybe your own tweet-sized (150 characters or less) devotional for the day. We share 5 memes per week. Monday through Friday.

Sharing a website URL

Hopefully, you know that you can share pages from different websites on Facebook. You can share inspirational articles from your favorite publications, you can share events that are happening in your community, and every so often you can share something from your own website.

We have a section on our website that shares testimonies of what God is doing in the lives of our people in the church. Here is an example.

 

And here is an example of sharing someone else’s post on Facebook. This is a post from my personal Facebook feed but you can do this with anyone who has their settings for that post as public. This can be something from the community or something from another believer or person attached to the church. The sky is the limit here.

 

The embed of that post looks a little weird but on your page and on other people’s feeds, it looks different.

Events:

Events are another type of Facebook post you can take advantage of. Whether it is Sunday services, a church potluck or vacation Bible school, you can think of something to share on Facebook inviting people to come.

Church Facebook Ad Examples

There are 3 types of Facebook ads you will want to use. These are ads designed to get people to like your Facebook page, ads to send people to your church website, and ads that make people aware of your church.

So far in our church plant, we have used 2 of these types of ads. We have used ads to gain likes on our Facebook page. This is important because people will not see your posts unless they like your page.

We live in a smaller community of 22,000 people. We ran an ad for a month and gained 100 likes. It was a great base to start with to spread the word about our new church. In a larger community or a city, you could get 500 or 1000 people following your page. Here is an example of the ad we used.

Facebook ad campaign example

In all your advertising remember to include a call to action. Notice the request to like our page at the top.

Later we used Facebook ads to inform people of our services. Here is an example of that ad.

Facebook ad campaign for churches example

You can also use the “boost” feature to use your normal posts as ads on Facebook as well. We have boosted our event posts from time to time.

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Duke Taber
Duke Taber has been a Senior Pastor of various churches since 1988. Prior to that, he was involved in the Christian rock scene opening for such notables as Larry Norman, Randy Stonehill, Rez Band, and once played briefly with Darrel Mansfield. Today he is the owner and managing editor of 3 successful Christian websites that support missionaries around the world. He is currently starting a brand new church in Mesquite NV called Mesquite Worship Center.